Craft Vs Modern Management

This blog is about my experience and learnings from the second lecture of Dr. Mandi. With every class he brings something new and interesting for us.He doesn't believe in giving lectures rather he teaches every concept with help of a fun exercise.

This time he taught us the basic difference of craft and modern management with the help of live exercise of tower building.

In our 2nd class of Principles of Organization & Management by Professor Dr. mandi, we are assigned a tower building activity by using uniform wooden cubes with one participant doing it open eyed and other participant had few constraints that he can use only ODD hand and will be blind-folded,but he was provided with a manager to help him build the tower.What seems first a kind of mere team building event eventually becomes a source of management gyans, an arena to apply organizational principles, a fun learning experience and simultaneous discussion on the intricacies of running a business.

 We encountered following 2 different scenarios -

Scenario		Proposed Count	Actual Count
1	Single person	15	22
2	Blindfolded person and his manager	22+	27

Here are my intakes from the tower building activity:
To work on a business idea, one needs a prior market research. Here in tower building activity, participants have access to historical data of Class PGDIM-19 batch where they able to build a tower up-to height of 17 cubes.In present competitive environment, every organization requires to re-analyze their goal through SMARTER way.

S-Specific: Goal of an organization needs to be well defined and easily understandable. It constitutes the mission and vision of the organization. Specific goal/mission energies its employee to work together to attain the common goal of the organization
M-Measurable: A goal should be within the measurable parameters. Without measurement, it will be difficult to keep a track of progress as well as planning. A well-defined measurement scale will also help to find critical path of an activity and subsequent planning.

A-Achievable: The goal must be well achievable under the given circumstances. Sometimes it is difficult to set a large goal. In that case, organization needs to set up small sub goals and based on the capabilities, new goal can be defined. An unachievable goal will lead to a capital-starved and debt-ridden organization. Here we can take the case of Kingfisher airline. It established itself as premium class airliner. However they have set a goal to establish themselves as premier class as well as low cost carrier at the same time. Acquisition of Air Deccan results in mismatch between two brands and finally grounding of its flight in many of the routes and financial crunch of Kingfisher airline.

R-Relevant: A relevant goal is always must, especially for start-ups. An organization always first needs to exploit its core-competence. Google at the time of inception,put its goal to be a better search engine. Only after it attained its goal, it starts venturing into other services like social media( orkut/Google plus),video sharing(you tube) etc.

T-Time Bound: A project without a deadline makes everything complicated. For instance ,Haldia Petrochemical Plant in West Bengal is still loss making because of delay in completion of its plant commissioning by 2 years which leads to interest burden of Rs.600-700 crores per year and inflationary cost escalation to the tune of 10% per year of the original project cost.

E-Evaluate and R-Re-evaluate: The last stage of SMARTER goal is to constantly evaluate the progress of organization goals and objectives and re-evaluate/re-do goals according to the changing market environment.

Parameter	Open Eyed (Old school of management)	Blind Folded (Modern school of management)
Productivity	Less	More
Satisfaction of work	More	Less
Division of work	Not clear	Crystal clear
Skill Set	Skilled	Deskilled
Work quantity	enlarged	Broken in segments

Hence, We conclude that modern management is very important for the success of any organization.